When a webmaster begins looking into creating a presence on the internet for his or her company, he or she may not immediately comprehend the intricacies of Search Engine Optimization (SEO) and all that it entails. Search engine optimization involves tweaking the website and its contents so that they appear higher on the search engine result page (SERP.) This, in turn, can increase traffic to the website. To understand how SEO works, however, one needs to enlist the services of a digital agency that specializes in online marketing and search engine optimization.
A good SEO company or agency will help to ensure that you have a meaningful takeaway. If no one knows that you exist you won’t get any sales, no sign-ups, no click-throughs and, ultimately, no customers. So it’s important that your website “teak” in front of searchers and be visible. The quicker you can achieve this, the sooner you can turn your attention to the next objective: ensuring a meaningful takeaway from the traffic that you generate.
In layman’s terms, search engine optimization (SEO) involves maximizing the chances that someone clicks on your website by using keywords that are relevant to your business but that aren’t found in the first two pages of organic search results. In other words, a high PPC campaign yields a high organic search result ranking. A low PPC campaign yields a low organic ranking.
But how do you optimize your page for the search engines? There are a number of steps that must be taken to reach and maintain a high PPC ranking, but these are outside the scope of this discussion. Suffice to say, the goal is to have as many links as possible pointing toward your site. That means everything from your domain name to the link-building strategies used on your site architecture are all factors that play into the search engine success of your site.
Keyword research is one of the most important tasks of search engine optimization. That’s because search results are largely set by what people are searching for. What people are searching for may change, but certain keywords tend to stay in the search results’ lists regardless of how the market changes. Thus, a site built around a specific keyword can still enjoy good SEO results. And a site built around a particular niche can still enjoy a high PPC results despite changing search engine parameters.
Link Building Optimization is another component of your optimization strategy that has to be taken seriously. Organic search engines recognize link popularity as one of the top ranking factors in determining the success or failure of a site. Thus, having high-quality inbound links to your site is a major key to higher SERP ranking. However, it is important to realize that not all links are created equal. Some links are more valuable than others.
In addition to link popularity, search marketers often look for inbound links from within the actual content of a website. When a search engine algorithm determines the order in which listings appear for a particular keyword query, it considers the inbound links to a site from related websites. These “nofollow” links do not technically give you any SEO benefit, but they do help with ranking your site higher in the listings. In other words, for you to enjoy true SEO benefits, you need to build as many quality inbound links as you can to your web property.
There are a number of other SEO factors, however. One of the biggest SEO myths is that a site can be ranked highly in search engine results and then rank poorly within a few months because it had not been optimized properly. That’s simply not true. Search engines value a web property whether it has high search engine rankings or poor ones. If a company does well in the initial period, it will most likely do well throughout its life on the market because it is well integrated with content and other sites.
